![]() While declining to reveal the company’s recent sales results, Holbrook said the supplier’s outlook for this year remains positive despite economic headwinds. The ad campaign is supported in part through Gorton’s longstanding partnership with Genuine Alaska Pollock Producers (GAPP).Gorton’s is unveiling the new products via social, influencer, paid social, and shopper channels, as well as through connected TV and online video, according to Holbrook. The campaign’s YouTube video touts the new products as being “light as air,” super-crispy, and never greasy. The Air Fried Fillets are available in a 15.2-ounce bag for a suggested retail price of USD 8.99 (EUR 8.38), while the Air Fried Butterfly Shrimp is sold in a 9-ounce bag, also priced at USD 8.99.Ĭoinciding with the Air Fried products’ launch, Gorton’s and its agency Connelly Partners began a new integrated marketing campaign on 6 February. “ We ’ re excited to deliver a way for all consumers – even those who don ’ t own an air-fryer – to enjoy the benefits of light, super-crispy breaded seafood via our new Air Fried Fish Fillets and Butterfly Shrimp,” Holbrook said. Gorton’s research found that air-fryers are consumers’ second most-popular method to cook frozen prepared seafood, but to accommodate all customers, the products come with cooking instructions for both air-fryers and ovens. “ We ’ ve seen air-fried products in other adjacent categories drive incrementality for both the brand and category, and as the f rozen prepared seafood leader, we wanted to bring this benefit to our consumers.”Ĭonsumers are also always looking for new ways to mix up their mealtime routines, and Holbrook said the new products provide “endless” meal options. “ Over the last few years, interest in air-fried food has skyrocketed, so we wanted to develop products that deliver the taste and crunch that today ’ s consumers are craving – all while maintaining the quality that people expect from our brand,” Holbrook told SeafoodSource. The products feature Alaska pollock fillets and responsibly-sourced 100 percent whole tail-on butterfly shrimp lightly seasoned with panko breadcrumbs After first announcing the products in 2021, Gorton’s began selling its new Air Fried Fish Fillets and Air Fried Butterfly Shrimp in retailers nationwide in early January 2023. To do that, Gorton’s is looking to the increasingly popular air-fryer – which cooks food with hot air instead of oil, resulting in 50 percent less fat content – as a vehicle for customers preparing its products in a healthier but still tasty way. seafood-consumption trends by positioning its frozen products as versatile, value protein options, according to Gorton’s Vice President of Marketing Jake Holbrook, who was recently named Gorton’s vice president of marketing, following the retirement of Chris Hussey. The Gloucester, Massachusetts, U.S.A.-based seafood firm is seeking to capitalize on changing U.S. We also own an 8 quart but have found the 6.5 quart meets all our needs with less bulk.Gorton’s has started off 2023 by launching new products and initiating a major marketing campaign. Its the Ninja Foodi all in one 6.5 quart. If you are looking for a new air fryer for things like cod fillets and fish fillets, we love ours. Cooked fish sticks and tater tots are a delicious way to enjoy dinner, but air fryer frozen chicken strips and air fried corn dogs are also beloved by many. Need more easy weeknight dinner options? Easy dinners often start in the frozen section and there is no need to feel guilty about that! Its hardly a week that goes by where our family doesn’t hit at least a night out to eat, a pantry boxed food and a frozen meal. Try adding garlic powder, onion powder might be a good option or Old Bay seasoning to frozen fish sticks to bang out a little more flavor. Personally I think any frozen food item can be brought up to homemade by a little bit of seasoning. Shake and flip fish sticks and return to Air Crisp basket with additional cook times of: 4 minutes at 390.Ĭarefully remove from air fryer basket and serve with fresh lemon juice and jarred or homemade tartar sauce. Heat fish sticks on Air Crisp (Ninja Foodi) or Air Fryer (depending on brand) for 4 minutes at 390. The brand I used in this recipe is Gorton’s. Place a single layer of fish sticks into the basket. Preheat air fryer for 5 minutes at 390 degrees. tartar sauce and fresh lemon, optional for serving. ![]() Remember that a full printable recipe is available at the end of this post. Just the air fryer basket, piece of fish and a condiment dipping sauce. No spray oil or cooking spray needed and unlike oven baked fish, no aluminum foil. This air fried fish sticks recipe produces a golden brown and crispy crust while maintaining the soft tender fish on the inside. 4 Frozen Fish Sticks in Air Fryer Frozen Fish Sticks in Air Fryer
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